Looking at what is needed tomorrow and what is possible today, Design for Good develops innovative yet realistic products, ideas and concepts that reconnect businesses to their core competence: solving problems for the end-user. The ‘other’ goal is that the success of these innovations does not harm the earth or its inhabitants and instead creates a substantial value for both the end-user and the entire production chain.

Involving end-users in an early stage, using co-creation and open innovation, carefully selecting responsible material suppliers and/or partnering with fair production facilities and trade organizations, help a lot to realize both goals.