Design for Good
for sustainable innovation
When you make something, you want it to be successful, right? Still, sometimes you worry about the impact of your success on the environment, the conditions of employees in production and about the resources that are becoming scarce, don‘t you? You can make a change! You can apply sustainable innovation successfully in any organization, in any product and any service. It just takes some common sense and commitment, creativity and shared goals. You can combine sustainability and innovation to create responsible success. Focus forward with Design for Good!
Do you want to turn your good ambitions into tangible products, packaging and services that are good, do well and do good? Design for Good offers ideation, design consultancy, innovation coaching, social business modelling and licensing support. Design for Good is always a fresh resource of creativity and inspiration. Founder Jop Timmers created a unique development process (RE-act) of 7 stepping stones: Rethink, Refocus, Reconnect, Redesign, Reproduce, Retell and finally Retail.
Looking at what is needed tomorrow and what is possible today, Design for Good develops innovative yet realistic ideas, concepts and products that reconnect businesses to their core competence: solving problems for the end-user. End-users are involved in the development by using co-creation and open innovation processes, connecting your business to your target market. An essential goal is to make sure that the success of your innovations does not harm the earth with its inhabitants and instead creates a substantial value for both the end-user and the entire production chain.
In these times of pandemics Vodafone launched DreamLab, a very clever little app that helps to beat diseases. Together with major medical research institutes like the Imperial College London (Covid 19, cancer, genetics and foods), the AIRC (cancer) and the [..]
Suited Products presented their ceramic and wooden power outlets called Suit’d Suits at the famous Salone del Mobile in Milan. In the curated Ventura Lambrate district, that is renowned for the abundance of young and upcoming designers with inspiring concepts [..]
Designing and selling products for consumers at the bottom of the pyramid has many challenges. Besides the severe affordability constraints, innovations need to be appropriate for the target markets. Basing solutions and technologies around household items can be one method [..]