Design for Good at Electric Rally

Electric Rally Logo

5 June 2011 200 Dutch innovative Professional Passionates with 100 electric cars demonstrating tomorrow’s world of transport. Together we try to speed up the tipping point of electric driving in the Netherlands. Design for Good supports the use of electric vehicles because it is a great sustainable alternative to burning oil based fuels.

Nissan Leaf driven by Ivo de la Rive Box and Jop Timmers at Electric Rally 2011

Number 50 out of 100 electric cars, driven by Ivo de la Rive Box and Jop Timmers at the Electric Rally 2011

The Professional Passionates Electric Rally was a huge success! During a full day of great touring with my friend Ivo de la Rive Box in his Nissan Leaf we solved many assignments addressing sustainable issues. We had a pit stop in the Amsterdam Arena stadium, a football stadium with high targets for sustainability.

Electric Rally stop at Amsterdam ArenA stadium

Jop (right) and Ivo with his shiny Leaf on the field in the Amsterdam ArenA

And we met many interesting people, like former Dutch prime minister Peter Jan Balkenende, who is also passionate about electric (race) cars.

Meeting former Prime Minister Jan Peter Balkende at Electric Rally 2011

Jan-Peter Balkenende (the former Dutch Prime Minister), Karin Jironet (De Baak) and Jop Timmers (Design for Good)

The computer of the Leaf rewarded our energy efficient driving skills with three little trees, the highest reward possible 😉

Nissan Leaf's on board computer showing 3 threes.

When Nissan Leaf's on board computer shows 3 threes, this means you drive in the most efficient way. So we did pretty well...


Written by Jop Timmers

Jop is the founder of Design for Good, experienced product designer, innovation manager, author, sustainability expert, was trained as a C2C design consultant in 2009 and was a part time product design teacher for 9 years. He is passionate about sustainable and social innovation.

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